The Story of the Exposition. Vol. 1

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Item:

 

Title:

The Story of the Exposition. Vol. 1

Author:

Frank Morton Todd

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Editors:

 

Printer:

G.F. Putnam’s Sons, The Knickerbocker Press

Place of Printing:

New York

Date of Printing:

1921

Format:

 

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Reference:

 

Author and Commentators

Frank Morton Todd (1871-1940). Born in San Francisco, Frank Morton Todd attended the University of California at Berkeley, where he received a degree in political science in 1894, as well as being the editor of the Blue & Gold. In the same year, he married Margaret Augusta Woodall. Todd then received a law degree from Harvard. He worked as editor for the Chicago Daily Journal (1897-1900), the SF Merchants Association Review (1901-1911), the SF Chamber of Commerce Journal (1911-1913), Berkeley Argonaut (1922-1924) and the SF Bulletin 1926. He also was historian for the Pan Pacific International Exposition in 1917-18.

The Book

This is volume one of five concerning the history of the 1915 Panama-Pacific Exposition held in San Francisco. The Exposition was a World’s Fair held to honor of the completion of the Panama Canal and the discovery by Balboa of the Pacific Ocean.

Contents

• Dedication iii
• Preface xiii
• Acknowledgments xvii
• 1 - "El Hombre Del Casco" 1
• 2 - Panama 7
• 3 - The Dream of Four Centuries 11
• 4 - The Cruise of the "Oregon," and its Result 13
• 5 - A Nation's Work 20
• 6 - Changing the World 29
• 7 - The Exposition Idea 34
• 8 - First Steps 38
• 9 - The First Incorporation 41
• 10 - Don Gaspar De Portola 43
• 11 - Psychological 47
• 12 - The First Mass Meeting 50
• 13 - The Certificate of Birth 55
• 14 - Incorporating the Exposition 62
• 15 - Laying the Financial Foundation 67
• 16 - Two Million an Hour 71
• 17 - Birth of the Municipal Bond Issue 77
• 18 - Shoe Leather Day 81
• 19 - The People Tax Themselves 86
• 20 - Convincing Congress 89
• 21 - Organization Development 99
• 22 - Members of the Board 110
• 23 - Representing California 119
• 24 - A Singular Contract 122
• 25 - The Exposition's President 126
• 26 - Where to put it? 129
• 27 - Financial Aspects and Prospects 134
• 28 - Budget Building 140
• 29 - Evolution of the Budget 144
• 30 - Building up the Working Forces 152
• 31 - Organizing for Construction 157
• 32 - The Frame of the Picture 160
• 33 - The Boundaries of a Dream 165
• 34 - Getting Ready for the Joy Zone 170
• 35 - Governing Principles 174
• 36 - Accounting Plans and Policy 179
• 37 - President Taft Starts It 184
• 38 - Serving the Work 188
• 39 - New York Sends the First Commission 194
• 40 - The First Financial Report 197
• 41 - Practical Counsel 202
• 42 - Development During 1911 208
• 43 - Inviting the Nations 213
• 44 - Bringing Europe into it 216
• 45 - Developing an International Festival 221
• 46 - Auxiliary Troops 229
• 47 - The Division of Exhibits 236
• 48 - Preparing for the Main Attraction 243
• 49 - Publicity 247
• 50 - Machinery of Exploitation 252
• 51 - Enlisting the States 257
• 52 - Making the Law Fit 263
• 53 - Federal, State, and Municipal Legislation 266
• 54 - Some Peculiar Legal Troubles 272
• 55 - Internal and External Legal Relations 278
• 56 - Getting Possession 282
• 57 - A New Creative Harmony 287
• 58 - A Strong Architectural Board 290
• 59 - Oregon Selects the First Site 297
• 60 - Starting Construction 299
• 61 - Creation of the Building Plans 302
• 62 - Gardens at Command 307
• 63 - A City to Order 312
• 64 - Developing A Construction Budget 317
• 65 - Pacifying the Public 322
• 66 - Labor Cooperates 325
• 67 - The Building Organization 331
• 68 - The Memorandum Account 334
• 69 - Civil Engineering 337
• 70 - A Versatile Department 342
• 71 - Coloring A City 347
• 72 - A Sculpture Factory 354
• 73 - Rallying Patriotism 358
• 74 - Creating A World Forum 362
• 75 - Reaching the World's Organizations 366
• 76 - General Concessions Problems 369
• 77 - Securing One Hundred Per Cent 372
• 78 - Selecting Pavilion Sites 375
• 79 - Progress in 1912 378

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